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Call Us: 201.303.0534

Email Us: info@wellwellusa.com

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  • By Jessica Scarpati – Back when dinosaurs roamed the Earth, parents of grade-school children thought they had it bad with Beanie Babies and Pokémon. But now preadolescent parents may be worse off thanks to tweens descending on cosmetic stores such as Sephora and Ulta, earning them the nickname “Sephora kids.” Taking their cues from beauty influencers on TikTok and other social media platforms, these preteens are looking for more than just a little pimple cream. Children as young as 9 and 10 claim they are anxious to ward off wrinkles and achieve …

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