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The Sprinkle

News To Question

  • By John Salak – Hold the presses. After 2,000 years, the Catholic church has adopted a mascot. Yes, an organization rich in symbolism and tradition has unveiled Luce, a childlike cartoon character, which Archbishop Rino Fisichella explained was “created from the desire to enter into the world of pop culture, so beloved by our young people”. The move may be surprising for some, but in a marketing-obsessed world that is increasingly looking to connect to younger audiences, the Vatican’s move—or at least intention—may make a lot of sense. These symbols …

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