By John Salak –
There is really nothing amusing about adult diapers. The rise of incontinence in America has led to a growing demand for these products.
In fact, the aging American population means that, according to the United Nations Study On The Aging, close to one hundred million people in the U.S. alone may need these products by 2030 and perhaps more than one billion worldwide.
Not surprisingly, fueled by an aging population and advances in adult diaper technology, the global market for these products is expected to reach about $30 billion just after 2030, Fortune magazine reports. Incontinence alone, however, may not be the only market driver. One enterprising effort has repositioned this traditional product, turning it into both a fashion statement and a surprising convenience. As first reported in the New York Post, where else, Liquid Death, a beverage company, and Depend, a leading adult incontinence underwear manufacturer, have teamed to produce Pit Diaper.
This $75 embellished black pleather adult diaper is designed to let concertgoers relieve themselves without having to leave their seats, pit position or anywhere else during a show.
The partners proudly boasted in announcing their release: “Never leave the safety of the mosh pit for a mid-show bathroom break ever again with the Pit Diaper.”
Convenient but also stylish, this diaper has fashion statements that include a metal key clip, spikes, a chain and a belt with a gold-embroidered skull on the front. It also comes in a low-rise, one-size-fits-all style with an adjustable hip and waist circumference.
Oh yes, each Pit Diaper includes a pack of 52 Depend Guards to ensure moisture leakage isn’t a problem for the multiple urination needs that could occur during extra-long performances.
Claiming to have created an innovative solution for anyone who doesn’t want to miss a beat or is simply too distracted to hit a washroom, this limited-edition diaper is already in high demand as the manufacturers report their initial production runs have already sold out.
The Post also reports that pee-prone concert lovers are ecstatic over these underwear options. One claimed that the Pit Diaper is “perfect for die-hard concertgoers,” while another noted that “the porta potty industry is trembling right now.”
It should be noted that the concept of suffering through a soggy bottom isn’t new for some concertgoers. Several Taylor Swift fans note they dive into less pronounced adult diapers so as not to miss a single note of her concerts, claiming any discomfort or associated diaper rash is worth it.
So, is there a growing market for adult diapers beyond those suffering from incontinence? Perhaps, but the dynamics of these garments may have to change and be enhanced significantly to accommodate those attending beer-centric functions like baseball or football games—or dare we say—European soccer matches.
